Good Practice - Project
Setting up a short supply chain for traditional food products in Brasov County
CAP funding enables Romanian farmers to establish successful short supply chain for quality food.
General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M16: Cooperation
Summary
Ten farmers from Brașov County used CAP funds to open their own physical and online store and to launch a successful promotional campaign of direct marketing for their branded food range.
Results
The association managed to establish a distribution network which, in addition to their own store and online shop, includes five bistros and several supermarkets and stores.
Discussions are underway regarding potential new food/marketing partnerships and a plan to expand the association’s educational programme (farms visits, school workshops, etc.).
Promoter
Brasov Association of Traditional Product Farmers, APPT
Funding
Total budget 100 000 (EUR)
EAFRD 85 000 (EUR)
National/Regional 15 000 (EUR)
Resources
41._setting_up_a_short_supply_chain_for_traditional_food_products_in_brasov_county.pdf
(PDF – 313.54 KB)
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