General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M16: Cooperation
Summary
Ten farmers from Brașov County used CAP funds to open their own physical and online store and to launch a successful promotional campaign of direct marketing for their branded food range.
Results
The association managed to establish a distribution network which, in addition to their own store and online shop, includes five bistros and several supermarkets and stores.
Discussions are underway regarding potential new food/marketing partnerships and a plan to expand the association’s educational programme (farms visits, school workshops, etc.).
![](/sites/default/files/styles/card_mobile_400/public/2023-06/41._setting_up_a_short_supply_chain_for_traditional_food_products_in_brasov_county.png.webp?itok=lpv8r70H)
Promoter
Brasov Association of Traditional Product Farmers, APPT
Funding
Total budget 100 000 (EUR)
EAFRD 85 000 (EUR)
National/Regional 15 000 (EUR)
Ressources
41._setting_up_a_short_supply_chain_for_traditional_food_products_in_brasov_county.pdf
(PDF – 313.54 Ko)
contact