Good Practice - Project
Cooperation for local market development in Dobrogea region
CAP support enabled three partners in a short supply chain to build local demand for their traditional product range through strategic business investments and a wide-ranging promotional campaign.
General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M16: Cooperation
Summary
A vegetable farmer, together with a food processor and a trader, used CAP support to promote a product range that valorises short supply chains and high-quality, traditional food products. Through a series of educational-promotional events and media campaigns, the group were able to establish a strong local identity: enabling them to build relationships and drive sales within the immediate surrounding area.
Results
Increased production and sales thanks to better brand awareness in the local area.
Better product planning thanks to direct interaction with / feedback from consumers.
Improved working practices within the partnership thanks to their collaborative approach.
Promoter
Piccolo Angelo S.R.L.
Funding
Total budget 149 293 (EUR)
EAFRD 83 899 (EUR)
National/Regional 15 000 (EUR)
Private / own 50 394 (EUR)
Resources
Documents
45._cooperation_for_local_market_development_in_dobrogea_region.pdf
(PDF – 372.23 KB)
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