Transforming agriculture through sustainable supply chains

From 20-21 May 2025, the EU CAP Network held the workshop ‘Innovation in logistics to improve the position of farmers in a supply chain’, in Rouen, France. The workshop explored innovative practices, new approaches, and new organisational or technological solutions that can optimise logistics in the supply chain for individual farms, producer groups and cooperatives.

Read how an organic farm in Austria is transforming agriculture through sustainable supply chains.

Boosting innovation in sustainable logistics, direct sales, and shortening the distance with consumers in the supply chain can enhance farmer profitability and open up new marketing opportunities. Adamah BioHof is a family-run organic farm located just outside Vienna, Austria, covering 100 hectares of land on which a range of root vegetables, fruits, herbs, and grains are grown. The farm has become a prime example of how farmers can benefit from sustainable logistics and direct marketing to enhance their market access, competitiveness, and profitability, while meeting sustainability goals.

Driven by a strong commitment, the farm sets an example for other farmers with their online shop to sell organic products directly to consumers, bypassing traditional retail intermediaries. Apart from their own organic products, they also offer a wide range of organic products from other farmers and producers, from the region and Austria, but also from other countries. Because of this cooperation, they can offer a full range of over 2,500 organic products.

Through their BioKistl (organic boxes) delivery service, the farm supplies organic products to approximately 6 500 households every week, as well as to local restaurants, bistros, and organic stores in Vienna and its surroundings. Gerhard Zoubek, founder of Adamah BioHof, explains: “By distributing organic products through our farms’ online store, and providing home delivery, we reach a broader customer base and further boost our income opportunities.”

Adamah BioHof serves as a model for other farms looking to establish a successful, sustainable logistics system centred around direct sales. By harvesting fresh produce daily and storing long-lasting crops in CO₂-neutral cooling units powered by solar energy, the farm significantly reduces both waste and greenhouse gas emissions. Its dedicated refrigerated vehicles, combined with bicycle courier collaborations in urban areas, enable efficient deliveries with minimal environmental impact, cutting down on unnecessary mileage and boosting the overall logistical efficiency. This integrated approach demonstrates how farmers can increase the value of their products while simultaneously shrinking their carbon footprint.

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