Übersicht
Good Practice - Project
Quality cheese production in a remote mountain area
Communications campaign implemented by a producer group to increase the profile of a PDO certified cheese beyond its region of production.
General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M03: Quality schemes
Summary
A small producer group, which was established to safeguard and promote the Piave PDO cheese produced in the mountain areas of Northern Veneto, used CAP funding to design and implement an integrated communications campaign at regional, national and European level.
Results
The project activities resulted in an 8% increase in sales in Italy for the 2019–2020 period, despite the severe disruptions caused by the COVID-19 pandemic.
Promoter
Consorzio Tutela Formaggio Piave
Funding
RDP budget 470 000 (EUR)
Ressourcen
English language
32._quality_cheese_production_in_a_remote_mountain_area.pdf
(PDF – 352.38 KB)
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