Good Practice - Project
A marketing strategy to strengthen the brand of a short supply chain for pig meat
A pig meat producing short supply chain developed a marketing strategy to strengthen its brand and increase demand for its high-quality products.
General information
RDP Priority
- P2. Competitiveness
RDP Focus Area
- 2A: Farm’s performance, restructuring & modernisation
RDP Measure
- M16: Cooperation
Summary
‘Vallei Varken’ (Valley pig) is a multiagency partnership (between pig farmers, arable farmers, a veterinarian, a feed supplier, a slaughterhouse, and a supermarket company that operates a very short supply chain to sustainably produce high welfare pig meat. In order to raise awareness and stimulate demand, ‘Vallei Varken’ used EAFRD funds to design and implement a marketing strategy to promote their brand among consumers and other pig farmers.
Results
The project has so far enabled this short supply chain to implement an effective marketing strategy and to make progress in promoting its brand.
Promoter
Valleivarken
Funding
Total budget 130 298 (EUR)
EAFRD 74 503 (EUR)
National/Regional 4 748 (EUR)
Private / own 51 047 (EUR)
Ressourcen
30._a_marketing_strategy_to_strengthen_the_brand_of_a_short_supply_chain_for_pig_meat.pdf
(PDF – 290.37 KB)
bianca@valleivarken.nl