Good Practice - Project
The FarmPEAT Arts Competition: ‘Love Your Wellies’
An EIP AGRI Operational Group designed an arts competition to increase awareness among young people about the environmental impacts of intensively farming peat soils.
General information
RDP Priority
- P4. Ecosystems management
RDP Focus Area
- 4C: Soil erosion & soil management
RDP Measure
- M16: Cooperation
Summary
FarmPEAT is a European Innovation Partnership Project that works with farmers to come up with innovative methods to reduce greenhouse gas emissions from farmed peat soils. Community support is essential if a project like FarmPEAT is to have lasting positive effects. With this aim, the project organised an arts competition as a way to inform young people and their communities about the activities of the project and highlight to them how local actions have global significance.
Results
Over 1 000 schools were reached nationally, and the competition reach on social media was over 576 000. This was all achieved on a budget of under EUR 2 000.
The competition increased the visibility of the FarmPEAT Project, through a dramatic increase in followers on its Twitter and Facebook accounts (162% and 265% respectively over the period of the competition).
Promoter
FarmPEAT project * The Project promoter/beneficiary is an EIP-AGRI Operational Group (https://ec.europa.eu/eip/agriculture/en)
Funding
Total budget 1 200 000 (EUR)*
EAFRD 600 000 (EUR)
National/Regional 600 000 (EUR)
*Competition component budget: 2 000 (EUR) or 0.16% of total budget
Keywords
Ressourcen
Documents
enrd_the_farmpeat_arts_competition_love_your_wellies.pdf
(PDF – 395.65 KB)
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