Good Practice - Project
Creating the Vistula valley cultural and culinary brand
EU funding conrtibuted to create and promote a new cultural and culinary brand for the attractive Vistula valley in Poland, helping the region to entice tourists.
General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6A: Diversification & job creation
RDP Measure
- M20: Technical assistance
Summary
The Vistula valley in the Kujawsko-Pomorkie region, Poland, is a beautiful region with a rich cultural and culinary heritage. A new project co-funded by the EAFRD was set-up to promote the food and cultural attractions in the area. The result was a package of thoroughly researched offers for tourists, a new cultural and foodie brand and a more business-like approach to attracting tourists.
Results
The launch of a new network that promotes food and culture tourism in the Vistula valley and the creation of 6 food-themed tourist packages including trips to the Vistula Valley and the Dobrzynska area.
Around 100 people took part in workshops, study trips and activities aiming to share knowledge, improve skills, and develop new approaches in the tourism industry.
Tourism in the region is now well developed involving different people in suggesting innovative and diversified offers.
Promoter
Stowarzyszenie Kujawsko-Pomorski Ośrodek Wsparcia Inicjatyw Pozarządowych TŁOK
Funding
Total budget 7100 (EUR)
EAFRD 4518 (EUR)
National/Regional 2582 (EUR)
Keywords
Resources
Documents
gp_pl_vistual_valley_brand_webv.pdf
(PDF – 456.63 KB)
Piotr Lenart