Farmers in Germany are boosting their income while supporting biodiversity and climate resilience by growing and processing traditional apple varieties Today, more than 1 500 farmers take part in the initiative, collectively processing around 400 metric tons of fruit annually, gaining better market access, and receiving fair prices for their produce.

Farmers benefit from higher and more stable incomes through reliable payments that exceed standard market rates. Shorter supply chains and direct partnerships with over 170 local retailers and restaurants reduce the initiative’s logistical challenges and boost profitability. Additionally, it provides technical and financial support for orchard maintenance and replanting, helping farmers enhance the health and productivity of their orchards.

Cultivating diverse apple varieties with unique traits strengthens orchard resilience to shifting weather patterns and pests. Preserving traditional orchards supports local ecosystems, helps pollinators, and improves soil health: key elements of sustainable, climate-smart farming. The orchards also act as natural carbon sinks, enhancing the soil’s water balance and contributing to long-term climate stability.

Allfra Regionalmarkt Franken GmbH manages the Hesselberger fruit beverage brand and its regional value network, uniting farmers, mayors, orchard owners, horticultural organisations, and independent businesses. By blending traditional knowledge with modern market access and environmental responsibility, farmers are not only securing their livelihoods but also advancing biodiversity-friendly and climate-resilient farming.

Background information

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