Good Practice - Project
Rejuvenating a small, traditional wine consortium in Northern Italy
A small producer group used CAP funds to promote their quality wines produced from a local traditional grape variety.
General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M03: Quality schemes
Summary
A small producer group in Veneto, Italy produces two high-quality wines using a local variety of grape. To respond to growing competition from nearby and better-known wine areas, the group decided to use CAP funds to launch a promotional campaign that would help them improve their position in the market and protect these locally produced traditional products.
Results
More than 550 people received information about the high-quality local wines at a weekend event.
The revamped website attracts around 140 additional visitors per month (350 in 2020 compared to 210 on average previously).
Promoter
Consorzio Tutela Vini Gambellara
Funding
Total budget 40 000 (EUR)
EAFRD 9 918 (EUR)
National/Regional 13 082 (EUR)
Private / own 17 000 (EUR)
Ressourcen
Documents
33._rejuvenating_a_small_traditional_wine_consortium_in_northern_italy.pdf
(PDF – 349.89 KB)
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