General information
RDP Priority
- P3. Food chain and risk management
RDP Focus Area
- 3A: Agri-food chain integration & quality
RDP Measure
- M03: Quality schemes
Summary
A small producer group in Veneto, Italy produces two high-quality wines using a local variety of grape. To respond to growing competition from nearby and better-known wine areas, the group decided to use CAP funds to launch a promotional campaign that would help them improve their position in the market and protect these locally produced traditional products.
Results
More than 550 people received information about the high-quality local wines at a weekend event.
The revamped website attracts around 140 additional visitors per month (350 in 2020 compared to 210 on average previously).
![](/sites/default/files/styles/card_mobile_400/public/2023-06/33._rejuvenating_a_small_traditional_wine_consortium_in_northern_italy_body_text.jpg.webp?itok=kmXNEwC4)
Promoter
Consorzio Tutela Vini Gambellara
Funding
Total budget 40 000 (EUR)
EAFRD 9 918 (EUR)
National/Regional 13 082 (EUR)
Private / own 17 000 (EUR)
Ressources
33._rejuvenating_a_small_traditional_wine_consortium_in_northern_italy.pdf
(PDF – 349.89 Ko)
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