Focus Group 'Alternative solutions for livestock product differentiation'
Which approaches are there to differentiate livestock products for enhanced market diversification and new business models ?
Tasks
- Identify good practices and innovative approaches/strategies/business models for product differentiation in livestock systems (intensive/indoor and extensive/outdoor systems, feeding strategies, breeding, animal welfare including space allowance and environmental enrichment, etc.)
- Identify instruments and tools to help farmers implement business models for livestock product differentiation (labelling and branding schemes, traceability tools, certification and protocols for sustainability, monitoring and KPI, etc.);
- Collect good examples of communication/differentiation solutions and communication tools to approach the market and deliver objective and evidence-based information to consumers and citizens;
- Identify research needs from practice and possible knowledge gaps related to product differentiation, and propose directions for further study;
- Explore/identify which or how ICT technologies and devices (ie. Facebook consumer networks) could help bridge this gap, especially for producers in remote areas;
- Propose potential innovative actions and ideas for Operational Groups.
Focus Group members
| Mr/Ms | First name | Last name | Country | Profession | Contact |
|---|---|---|---|---|---|
| Mr | Gustavo | Alés | Spain | Farm advisor | |
| Mr | João | Almeida | Portugal | Researcher | |
| Ms | Beatrice | Bellavia | Belgium | Expert from an organisation | |
| Mr | Alberto | Bernués | Spain | Researcher | |
| Ms | Marjeta | Čandek Potokar | Slovenia | Researcher | |
| Mr | Antoni | Dalmau | Spain | Researcher | |
| Mr | Johannes | Dreer | Germany | Farm advisor | |
| Mr | Jacopo | Goracci | Italy | Researcher | |
| Mr | Christian | Jochum | Austria | Market and marketing specialist | |
| Ms | Maria-Anastasia | Karatzia | Greece | Researcher | |
| Mr | Pekka | Kilpeläinen | Finland | Researcher | |
| Mr | Arno | Krause | Germany | Expert from an organisation | |
| Ms | Evdokia | Krystallidou | Greece | Innovation support agent / innovation broker | |
| Ms | Joland | Leinenbach | Denmark | Farmer | |
| Ms | Monika | Liberacka | Poland | Farm manager / owner | |
| Mr | Anastasios | Mitsopoulos | Greece | Farm advisor | |
| Mr | Jarkko | Niemi | Finland | Researcher | |
| Mr | Manuel | Santos | Portugal | Researcher | |
| Mr | Ricardo | Teixeira | Portugal | Researcher | |
| Mr | Thomas Maximilian | Weber | Austria | Farmer and farm advisor |
Facilitation team
| Ms | Ana | Pires da Silva | Task manager |
| Mr | Quico | Onega | Co-Task manager |
| Mr | Paolo | Ferrari | Coordinating expert |
Contact information
If you have any questions regarding this Focus Group, please get in touch with us at focusgroup.innovation@eucapnetwork.eu.
Working documents
A Starting Paper has been developed within the frame of the EU CAP Network Focus Group ‘Alternative solutions for livestock product differentiation' with the purpose of providing input to the Focus Group discussions and final report.
The information and views set out in this Starting Paper are those of the author(s) and do not necessarily reflect the official opinion of the Commission. The Commission does not guarantee the accuracy of the data included in this Starting Paper. Neither the Commission nor any person acting on the Commission’s behalf may be held responsible for the use which may be made of the information contained therein.
If you wish to cite this Starting Paper, please refer to it as ‘Starting Paper of the EU CAP Network Focus Group ‘Alternative solutions for livestock product differentiation’, 2024’.
Resources
Documents
EU CAP Network Focus Group ‘Alternative solutions for livestock product differentiation’ - Starting Paper
(PDF – 1.09 MB)
