Training method: Communication
Training method: Communication
During i2connect training courses, one of the aspects trained is the communication, which plays a crucial role in advisory skills. It is useful to distinguish different communication approaches and each of them has its value. To reach the right target of communication, it is important to know which approach fits into which situation. It is possible to identify three approaches: 1) Transfer: The desired outcome is fixed. You are successful if others understand and do what you wish them to do; 2) Exchange: The outcome is the result of negotiations. You want something, but others want something in return for their collaboration; Co-creation: The outcome is a surprise. You have a reason to seek allies. You share an ambition for which you embark on the discovery journey. Where the journey will lead to cannot be known at the start. The first one is applied if the message is precisely what the others are looking for. However the tisk is meeting resistance, because people feel pushed into a direction they do not want. This can result in fighting over solutions, limiting the options for satisfactory outcomes. The second one, is suitable if you cannot expect others to join you unless you offer them something in return. The main risk is to not reach all targets. The third one fits if you need allies to get things done. The focus is on ambitions you share, rather than the outcome you have in mind. Co-creation can lead to results that are better than you could have imagined beforehand.
During i2connect training courses, one of the aspects trained is the communication, which plays a crucial role in advisory skills. It is useful to distinguish different communication approaches and each of them has its value. To reach the right target of communication, it is important to know which approach fits into which situation. It is possible to identify three approaches: 1) Transfer: The desired outcome is fixed. You are successful if others understand and do what you wish them to do; 2) Exchange: The outcome is the result of negotiations. You want something, but others want something in return for their collaboration; Co-creation: The outcome is a surprise. You have a reason to seek allies. You share an ambition for which you embark on the discovery journey. Where the journey will lead to cannot be known at the start. The first one is applied if the message is precisely what the others are looking for. However the tisk is meeting resistance, because people feel pushed into a direction they do not want. This can result in fighting over solutions, limiting the options for satisfactory outcomes. The second one, is suitable if you cannot expect others to join you unless you offer them something in return. The main risk is to not reach all targets. The third one fits if you need allies to get things done. The focus is on ambitions you share, rather than the outcome you have in mind. Co-creation can lead to results that are better than you could have imagined beforehand.
i2connect - Connecting advisers to boost interactive innovation in agriculture and forestry
Ongoing | 2019-2024
- Main funding source
- Horizon 2020 (EU Research and Innovation Programme)
- Geographical location
- France
Project Keywords
- Animal husbandry
- Animal welfare
- Biodiversity and nature
- Climate change (incl. GHG reduction, adaptation and mitigation, and other air related issues)
- Competitiveness/new business models
- Farm diversification
- Forestry
- Pest/disease control in plants
- Pest/disease control in animals
- Soil
- AKIS, incl. advice, training, on-farm demo, interactive innovation projects