Good Practice - Project
Zeitgeist Enns – Pop-up-Shops Concept
Many small towns have the problem of vacant sales spaces and an innovative concept to revitalise city centres is to offer flexible rental options to pop-up shops. This was the winning initiative of the 2019 Rural Inspiration Awards in the 'Popular Vote' category.
General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6B: Local development
RDP Measure
- M19: LEADER/CLLD
Summary
“Enns Tourism and City Marketing Ltd” developed a pop-up shop concept for the town centre of Enns, Upper Austria. It aims to make use of vacant sales space on a temporary basis, providing new businesses with an opportunity to launch new ideas, to test out the location and to attract new customers with minimum risk. The anticipated upturn will, it is hoped, attract more new businesses and customers to the town centre.
The project promoter is the SME Tourismus & Stadtmarketing Enns.
Results
Nine pop-up stores let out on a long-term basis.
Five new businesses set up, no longer operating within the project framework, but settled permanently in the spaces they rent.
There are now fewer vacant retail spaces in the town centre.
Customer traffic has increased by 43% on “Linzer Straße” promenade.
No further closures / departures of local businesses so far.
Increased number of micro-events within the shopping precinct (by new and existing business owners alike).
Promoter
Tourismus & Stadtmarketing Enns GmbH
Funding
Total budget 126 121 (EUR)
EAFRD 40 359 (EUR)
National/Regional 10 090 (EUR)
Private 75 673 (EUR)
Resources
winner-rr_at_rr-02_pop-up-shops_20190326.pdf
(PDF – 494.06 KB)
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