Good Practice - Project

Kiek moal in! Agricultural businesses introduce themselves

A CAP-funded project to raise awareness about the role of agriculture in the Bourtanger Moor Nature Park and increase direct sales of regional products.
  • CAP Implementation
  • - Programming period: 2014-2022
    Germany
    - Programming period: 2014-2022
    Germany

    General information

    RDP Priority
    • P6. Social inclusion and local development
    RDP Focus Area
    • 6B: Local development
    RDP Measure
    • M19: LEADER/CLLD

    Summary

    The ‘Kiek moal in’ project connects local farms, businesses and sites in the Bourtanger Moor Nature Park through cycling routes that can be followed using digital maps. In addition to supplementing the local tourism and raising awareness about food production, this project enables farms and businesses to introduce themselves and sell their products directly to consumers.

    Results

    This project was the first time local farms were presented to the public within the context of their relationship to the nature park cross-border region. 

    Nineteen farms and one processing company feature on the new cycle route.

    Cycling routes which use a QR system to direct users to facilities and points of interest increase the visibility of local services and create stronger ties between different sectors of the economy.

    Promoter

    Naturpark Bourtanger Moor - Veenland e.V.

    Funding

    Total budget 116 120.12 (EUR)
    RDP contr. 58 038.88 (EUR)
    Private 35 540.62 (EUR)
    Other 22 540.62

    Resources

    Documents

    English language

    enrd_kiek_moal_in_agricultural_businesses_introduce_themselves.pdf

    (PDF – 1.21 MB)