project - EIP-AGRI Operational Group
Product innovation as a basis for successful direct markteing of farmers in South Tyrol
Produktinnovation als Baustein einer erfolgreichen bäuerlichen Direktvermarktung in Südtirol
Kontext
(Moutain) farmers are increasingly looking for ways to diversify their sources of income. The trend for regional and traceable products is ongoing opening a window of opportunity for innovative products from processed farm products to enter the market. To supply these products a supporting research, consultancy and practitioners network is needed. To fill this gap is the scope of the project INNOProdukte.
Objectives
Promotion of product innovation in processing of regional raw materials in the product groups vegetables, fruit, herbs, dairy and cereal to increase and sustain the economic viability of mountain farming.
Objectives
Förderung der regionalen Lebensmittel-Produktinnovation für die bäuerliche Direktvermarktung und Steigerung der Wettbewerbsfähigkeit der Landwirtschaftsbetriebe im Berggebiet durch Verarbeitung und Veredelung von Rohstoffen in den Produktgruppen Gemüse, Obst, Kräuter, Milch und Getreide.
Activities
1. Analysis of potential for innovative food farm products and assessment of the technical and economic feasibility of processing raw material on the farm, 2. Coaching and workshop activities to create prototypes of innovative regional products from the farms, 3. development of information material such as videos, graphics, info sheets, guidelines etc.
Activities
1. Potenzial- und Marktanalyse und Betrachtung der technischen und wirtschaftlichen Machbarkeit am Hof, 2. Begleitung von Betrieben durch die Herstellung von Prototypen und enger Beratung durch ExpertInnen in Workshops und Coachings, 3. Erstellung von Informationsmaterialien in Form von Videos, Merkblättern, Handbuch Grafiken etc.
Project details
- Main funding source
- Rural development 2014-2020 for Operational Groups
- Rural Development Programme
- 2014IT06RDRP002 Italy - Rural Development Programme (Regional) - Bolzano
Ort
- Main geographical location
- Bolzano-Bozen
EUR 450767.87
Total budget
Total contributions from EAFRD, national co-financing, additional national financing and other financing.
Project keyword
- Outdoor horticulture and woody crops (incl. viticulture, olives, fruit, ornamentals)
- Climate change (incl. GHG reduction, adaptation and mitigation, and other air related issues)
- Food security, safety, quality, processing and nutrition
- Supply chain, marketing and consumption
- Competitiveness/new business models
- Farm diversification
Ressourcen
Contacts
Project coordinator
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Marianne Kuntz
Project coordinator
Project partners
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Afingsbruckhof
Project partner
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Beratungsring für Berglandwirtschaft
Project partner
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David's Goashof
Project partner
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Freie Universität Bozen
Project partner
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Johann Peter Alber
Project partner
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SBB-Weiterbildungsgenossenschaft
Project partner
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Stanglerhof
Project partner
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Versuchszentrum Laimburg
Project partner