Practice Abstract - Research and innovation

The visual design of online databases of innovation projects

Information visualization is important, as an average person makes a decision about the content in 10 seconds. The appearance of a database (as for every website) must be catchy and easily understandable. People’s ability to read decreases with time and visualisation helps. Use a combination of the following approaches:



• Reduce the number of clicks to access the information. Choose wisely between direct posting and separate documents - uploading pdfs may be better rather than hosting the large amount of text-information directly on the webpage.

• If the message is complex for the text alone - a video, podcast or presentation may be better.

• Farmers have no time to look around in even brilliant databases. They prefer educational videos or web-based instruments without the need to download. In terms of advisers, the situation is opposite - they prefer to get the knowledge in detail.



The clear design of a database considers a content tree regarding the subject matter. Detailed search forms work only if the person knows the subject in detail. Both, national and EU level databases are needed as the needs do vary. Not all innovative projects are interesting to the farmers as they discover mainly further research needs. Simpler and easily understandable websites at national levels ensure that local information is presented. Still, the connection between EIP-AGRI database and national or local ones are expected and desired.



The websites should be tested, tested and once again tested because at the end of the day the content is the most important. If there is an essence, different tools will work.

Source Project
EURAKNOS
Ongoing | 2019-2021
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Belgium
Project details

Project Keywords