Practice Abstract - Research and innovation

Improving visibility of project websites using key search terms

Thematic Networks often use websites as main communication tool and as the central point of information, in many cases linked to a knowledge reservoir, so it is important to consider how to direct potential users. End-users are likely to be interested in, or have a question about, a topic but may not be aware of your specific project and its dissemination outputs. To find answers and resources, they will probably use a search engine. The first page of a search result receives 95% of web traffic so it is important for the visibility of your project website to feature among the top search results. Search engine optimisation is complicated, but it is possible to improve the ranking and visibility of your website by:

• Harnessing the power of searchable keywords, ensuring they are specific to the aims, sector(s) and scope of the project. Think about what questions potential end-users will be asking or have answered by your material.

• Regularly updating the website with relevant, quality content.

• Choosing a single, specific keyword phrase for each page of the website.

• Using this specific keyword phrase in the page URL, title, headings and subheadings, and main text wherever possible whilst avoiding being overly repetitive.

• Taking advantage of high-traffic websites e.g. social media channels, video hosting websites, etc. to host your content and resources to expand the dissemination potential. Link to your website from these third-party websites and include relevant keyword phrases e.g. in the video description. Also, embed links to these materials from your project’s website.

Source Project
EURAKNOS
Ongoing | 2019-2021
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Belgium
Project details

Project Keywords