The basis of the project is an innovative approach to horizontal and vertical cooperation of participants in the supply chain for development of short supply chains and local markets. The operational group consists of six members, engaged in the production and sale of products within family farms. The main expected results of the project are the joint performances of all members of the operational group in the local market, as a result of which their competitive advantage and market diversification will be strengthened. The logistics of placement and delivery of products will be realized. Distribution of products based on this project is, compared to the previous one, significantly simpler, the purchase of a commercial vehicle enables more efficient and effective distribution to customers directly to their homes, which will save time to all members of the operational group. Second, the costs of joint marketing through the point of sale are minimized, and the effect will ultimately have a multiplier effect. Third, with web promotion and sales, the reach of the promotion itself as well as the sales is even greater than the sales at the selling spot. All investments from this project, which represent a fundamental resource for conducting sales, will be used in the long term to achieve long term benefits. All investments from the project will contribute to the integrity and purposefulness of business processes that are extremely important for achieving profitable growth of all members of the operational group.