The beef cattle sector is a livestock activity that generates enormous wealth in our territory from an economic, social and environmental point of view.

from an economic, social or environmental point of view, however, due to globalisation and the loss of household

globalisation and the loss of household purchasing power, in recent years there has been a gradual fall in beef consumption in Spain.

a gradual fall in beef consumption in Spain in recent years. If the prices of raw materials and energy

If the prices of raw materials and energy continue their current trend, it is expected that production costs will increase, which will

production costs are expected to rise, which will result in meat production becoming more expensive and therefore less affordable for the consumer.

production costs will rise, resulting in meat production becoming more expensive and therefore less affordable for the consumer.

innovative solutions, the downward trend in beef consumption in our country can be expected to continue.

consumption of beef in our country will worsen, with the consequent abandonment of the activity by a greater number of beef producers.

of beef cattle producers, as they are unable to obtain profitability in their production.

profitability in their production. In view of this situation, it is essential to design strategies

to guarantee the viability of the beef sector in Andalusia, improving the internal relations of the links in the beef production chain.

the links in the agri-food chain and seeking unity of action when it comes to facilitating the efficiency of the sector in order to

to facilitate the efficiency of the sector in order to guarantee a good future..