Objectives

Surgical castration of boars without pain relief will be prohibited in Germany under the Protection of Animals Act after 2018. The immunocastration seems to be the most promising alternative with regard to consumer protection and animal welfare. The project aims to identify the different concerns of the various stakeholder groups about pork from immunocastrates and to develop knowledge-based communication strategies for each particular group, especially farmers, retailers and consumers. Such a specially designed communication strategy is the prerequisite for a successful introduction of this specific product on the market.