The operation takes into account the generally visible increase in consumer awareness in our region, and in particular the growing need to enrich forms of trade with an accompanying offer consisting in the promotion of local products, environmental education, tasting and demonstrations of self-made products. The Covid 19 pandemic caused, on the one hand, a significant increase in the popularity of distance shopping, online supply with delivery to the door of the house, but on the other hand, it accumulated huge needs for interpersonal contacts, participation in outdoor collective events, i.e. planned for the implementation of Family Farm Fairs, offering for sale on farms agricultural products belonging to the group of products, etc. Even in the "pre-pandemic" times, the popularity of the so-called culinary tourism, enotourism (visiting various vineyards) combined with agritourism. After the pandemic subsides, the popularity of outdoor commercial events and culinary tourism will increase even more, which makes it possible to expect the planned operation to be successful. Shortening the food supply chain means, above all, better quality of products that we will offer to customers, lower prices and an individual approach to consumers. It is from the farmer that the supply chain begins, and it is the farmer who should receive a significant part of the profits. Nowadays, it is very important for us to offer fresh, healthy, organic food that will come directly from farmers in our region. The products will be available for purchase directly from farmers, incl. during the Eco Bazaar, Family Farm Fairs and through the online store. As a result, our products will reach a wider audience in our voivodeship and beyond.