General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6B: Local development
RDP Measure
- M19: LEADER/CLLD
Beneficiary type
- Service provider
Summary
Intergenerational relationships between young and older people in rural Europe remain important for sustainable community development. These relationships can foster social cohesion, enhance mutual support, promote healthy habits, and capitalise on diverse skill sets of both age groups. LEADER was used for all these purposes in a Dutch project that applied community arts and Augmented Reality (AR) to facilitate intergenerational interactions by organising group walks. These foster connections between different age groups while promoting shared experiences that reinforce healthy lifestyle choices and help support social cohesion for thriving rural communities.
This HouVast Op Pad project engaged different discussions (e.g. about community, art, or wellness) among participants during their walks to benefit from social support networks that enhance motivation for maintaining active lifestyles and civic participation in rural communities.
Innovation was prominent in the use of online tools and AR, which was shown to help improve the experience and accessibility of five walking routes for local residents and tourists. By overlaying digital information onto the physical environment, AR provided users with engaging narratives that encouraged individuals to explore their surroundings more deeply and foster a sense of connection to rural communities.
Results
Successful project outcomes created the five new AR routes and the Houvast Op Pad website toolbox. These innovative technological advances in the local community helped generate benefits such as:
- profiling the area for recreation and tourism possibilities from rural-urban opportunities.
- contributing to social bonding and stimulating local people to get outside and exercise.
- maintaining and creating vibrant communities.
- making the rural landscape more attractive and thus more widely supported.

Promoter
HouVast Op Pad
Funding
Total budget 175 161 (EUR)
EAFRD: 39 853 (EUR)
National/Regional: 39 853 (EUR)
Private/own: 95 455 (EUR)
Keywords
Ressources
Liens
Context
Intergenerational relationships between young and older people in rural Europe remain important for sustainable community development. These relationships can foster social cohesion, enhance mutual support, and capitalise on the diverse skill sets of both age groups. Young people benefit from older generations’ experience, while older adults gain from education in new technologies as well as vital emotional and practical assistance from younger community members. Such reciprocal interactions are very useful for addressing challenges faced by rural populations, such as social isolation or limited access to resources.
LEADER-funded analysis of strengths and weakness in The Netherlands’ Southwest Twente area had confirmed challenges from community shrinkage, and opportunities from the environmental quality of the local countryside, as well as from rural urban linkages. Here, digital approaches to community-based arts action were funded by CAP as part of a rural development solution to help take advantage of the area’s walking routes.
Community arts can be applied as a rural development tool to promote healthy lifestyles across diverse age groups, such as through the development of guided walking routes. These routes not only provide physical activity opportunities but also serve as a platform for social interaction and cultural engagement. By integrating art into these pathways, communities can create inviting environments that encourage participation from both young and old individuals. This approach aligns with public health initiatives aimed at reducing sedentary behaviour and fostering community cohesion.
Incorporating Augmented Reality (AR) into community arts initiatives can boost walking routes by providing real-time navigation aids or highlighting pedestrian-friendly areas. Through augmented visuals, communities can encourage healthier lifestyles while also addressing mobility challenges. In this way, AR serves as a catalyst for enhancing public spaces through art while simultaneously improving the overall quality of life for residents and visitors.
Objectives
This LEADER project aimed to use community arts as a rural development approach to:
- facilitate intergenerational interactions by organising group walks that foster connections between different age groups while promoting shared experiences that reinforce healthy lifestyle choices and help support social cohesion for thriving rural communities.
- engage different discussions (e.g. about community, art, or wellness) among participants during their walks to benefit from social support networks that enhance motivation for maintaining active lifestyles and civic participation in rural communities.
- test AR’s ability to improve the experience and accessibility of walking routes. By overlaying digital information onto the physical environment, AR provides users with engaging narratives that encourage individuals to explore their surroundings more deeply and foster a sense of connection for rural communities.
Activities
A timeline of project components involved:
- recruiting project partners and participants.
- drawing up a project plan and application.
- user research.
- development of AR system/platform.
- creating standard AR objects (3D, sound, animations).
- testing the AR system and platform.
- developing and testing instructional materials.
- organising artistic workshops.
- launching the project’s coordination platform.
- training the AR trainers.
- ongoing project assessment and communications.
Main results
The main project outcomes were the five new AR routes and the Houvast Op Pad website toolbox. These innovative technological advances in the local community helped generate benefits such as:
- profiling the area for recreation and tourism possibilities from rural-urban opportunities.
- contributing to social bonding and stimulating local people to get outside and exercise.
- maintaining and creating vibrant communities.
- making the landscape more widely supported and attractive.
The facilitation of intergenerational relationships contributed to building robust social networks that are crucial for rural development initiatives. When young people establish strong connections with their elders, it cultivates a culture of mutual aid that enhances resilience within communities. Such networks facilitate knowledge transfer about local traditions and practices while encouraging innovation through collaborative efforts in addressing local issues.
Key lessons
When rural community members are actively involved together in creative projects, it promotes the well-being of the elderly and young people. It develops talent and strengthens self-esteem. In addition, it brings people into contact with others and strengthens rural community networks. This has many benefits for the sustainable development of rural Europe.
New guided walking routes can be enhanced through various artistic elements such as murals, sculptures, and interactive installations. These features not only beautify the environment but also stimulate curiosity and engagement among walkers. For instance, local artists can collaborate with community organisations to design informative signage that highlights the historical or ecological aspects of the area.
Leveraging community arts to develop guided walking routes presents an innovative strategy for encouraging healthier lifestyles among people of all ages. By merging creativity with physical activity, communities can cultivate environments that not only promote fitness but also enrich social bonds and cultural appreciation.
By overlaying digital information onto the physical environment, AR can provide users with engaging narratives about local art installations, historical landmarks, and cultural significance. This immersive experience encourages individuals to explore their surroundings more deeply and fosters a sense of connection to the community.
J. Kamphuis