General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6C: Information & communication technologies (ICT)
RDP Measure
- M19: LEADER/CLLD
Beneficiary type
- Small-Micro Enterprise
Summary
This project involved the creation of three tree-top cabins and four luxury shelters at an old farm in an otherwise ordinary rural area in the village of Dalmose on the Island of Zealand, Denmark. It was promoted by Poul and Ruth Bek-Pedersen, the retired owners of the estate. The main aim of the project was to inspire the reuse of old farm buildings and grounds for new purposes. This involved the creation of unusual accommodation such as treetop cabins and forest shelters, thereby developing outdoor tourism, including walking and biking holidays. The project focused on developing luxury tourism to attract city dwellers to holiday in rural areas.
Results
- Four luxury shelters and three tree-top cabins were built at the farm, which is situated near a walking and biking path.
- Since opening in October 2023, and by the end of August 2024, the business had sold 210 overnight stays for the treetop cabins, with many new bookings.
- Since 2022, the shelters have had about 70 overnight stays. One job was created and more are expected to be generated in the future.
Ressources
Documents
Good Practice Report - Luxury tree-top cabins at Møllegaarden farm
(PDF – 1.18 Mo)
Liens
Context
Poul and Ruth, a Danish retired couple, live on their farm named 'Møllegaarden' near the small village of Dalmose in a rural area on the island of Zealand in Denmark. Their farm represents a traditional estate, including a farm building, numerous outbuildings and adjoining land of circa 28 hectares (ha). Retiring from farming, the couple searched for an opportunity to use the farm for a new purpose. They were keen to create new activities by utilising the existing assets of the estate. For example, around the farm's buildings was a tree plantation of approx. 2 ha, which was planted in the early seventies. These trees grew to about 25 metres high, forming an enchanting small forest. The couple got the idea to use the forest and the farm's outbuildings to create a small-scale holiday centre. As the village and its rural area were rarely visited by tourists until then, this was an exciting idea that promised to create something new that would benefit local people and the rural area.
Objectives
The main objective of the project was to attract more tourists to the village by reusing an old farm and its grounds for new purposes and thereby creating jobs in the rural area. In addition, by promoting walking and biking activities and offering high-quality, luxury accommodation, the aim was to attract a new type of tourist to the area, i.e. urban dwellers from Copenhagen.
Overall, the project promoters sought to develop a best practice that would serve as an example and inspiration to other local people.
Activities
Following the task of applying for LEADER Local Action Group support as a company, the main project activities involved the construction of four luxury shelters and three tree-top cabins on the farm near a walking and biking path in 2022-2023.
The design of the tree-top cabins was undertaken by an architect from the Faroe Islands, who positioned the cabins at the edge of the forest with a clear view over the fields and a view of the sky and stars through roof windows. The cabins were placed on a platform at a height of four metres above the ground. They were bolted to the platform/terrace deck with the forest as a backdrop. In addition, the cabins were insulated for year-round use, including heating installations, four sleeping places, a bathroom and a kitchen. A solid staircase with a handrail led up to the loft, where two beds were situated. The cabins contained the artwork of local artisans.
Four luxury shelters were built in the small wood next to the cabins. The shelters were equipped with electricity, a shower, a toilet, flexible tables, a clothes-drying cabinet and an outdoor kitchen.
Main results
- Four luxury shelters and three tree-top cabins were built on the farm near a walking and biking path.
- Since opening in October 2023 and by the end of August 2024, the business has sold 210 overnight stays for the treetop cabins with many new bookings on the books. The shelters have had about 70 overnight stays since 2022.
- One job was created, with more expected to be generated in future.
- An additional economic benefit was created for the area as the visitors go to nearby villages and coastal areas to shop and eat.
- Because the cabins are distinct and of high quality, articles about them were published in the national media. As a result, the village and its surrounding rural area gained new visibility across Denmark and attracted a new kind of tourist.
Key lessons
- The farm owners wrote the funding application mostly themselves but needed the help and support of their local LAG secretariat. They appreciate that they received very good guidance and inspiration during the whole project journey. Although it was time-consuming and complicated, it saved them from paying a consultant.
- The owners felt that the project application and implementation process was very educational and gave them confidence as entrepreneurs. They learned that there are no wrong questions and that the authorities are very willing to accept applicants who are persistent and try their best.