Information and communication technologies (ICT) and sensor-based technologies increase the amount of data that can be collected in agriculture and forestry and throughout the whole supply chain. This development offers significant potential for new data-driven business models.

Several factors may affect – internal or external – data sharing in the sector. These include data ownership and privacy, the division of added value derived from collected data, and the (re)distribution of market power through data access and data control. These factors are key in creating an environment of trust. For this reason, various dedicated workshops and seminars under the EU CAP Network have addressed issues such as data ownership, and data use and reuse.