In today’s rapidly evolving agricultural and forestry sectors, data-driven decision making is essential for improving efficiency, sustainability and productivity. By using digital tools and technologies, farmers and forestry professionals can access real-time data to make smarter choices, streamline their operations and solve everyday challenges.

Digital marketing empowers producers to reach new markets and build stronger relationships with consumers through targeted strategies. Decision support systems (DSS) help optimise resource allocation and forecast potential risks, ensuring better management of land and resources. Meanwhile, data sharing fosters collaboration, enabling stakeholders across the value chain to exchange insights and innovations for improved outcomes.

This page explores how data-driven approaches are transforming farming and forestry, focusing specifically on digital marketing, DSS and data sharing. Find out how these tools are reshaping the landscape of agriculture and forestry, driving innovation and sustainability forward.