Practice Abstract - Research and innovation

Ten rules for virtual demonstration

A "virtual demonstration" (VD) (or "farminar") is an online event aiming to present an innovation in an agricultural context. Virtual demonstration “rules”have been defined in the Nefertiti project (https://nefertiti-h2020.eu/) and completed by other experiences on demonstration. Rules could be found on https://trainingkit.farmdemo.eu/demo-design-guide-for-virtual-demonstra….

1. First, objectives of the VD need to be clear: Why do you want to organise the demo? Who do you target? What do you want to demonstrate?

2. The topic should comply with farmers' immediate concerns, and include information on economic and production impacts

3. A good internet connection is needed for operating a specialised platform (ie Microsoft Teams, Go To Meeting, Skype, Zoom, Jitsi Meeting, ...)

4. The ideal number of participants depends on the objective: large number of participants for informing widely with little interaction, or a small group to discuss a topic, co-create and foster knowledge exchange and peer to peer learning.

5. The length of virtual demonstration should not exceed 90 minutes in order to keep participants interested and include sufficient time for interaction.

6. The demo should use material referring to on-farm practice, such as videos, pictures, farmer testimonies, presentation of practical research results, live streaming, virtual reality....

7. Targeted public will be informed through mailings, websites, social media, radio announcements, newspapers...

8. A facilitator and a demonstrator are needed. The facilitator will animate the session and operate the platform.

9. The demonstrator is the expert/farmer who gives a presentation or testimony, explains a video and stays focused on the content. Interaction with the participants will be stimulated (Q&A session, chat, quiz, survey, brainstorming and pin boards...) (example on : https://www.youtube.com/watch?v=kjJe4_UE9zY).

10. Finally, evaluate your VD by collecting participants' feedback. Furthermore, additional documentation or recording of the VD can be provided.

Source Project
EURAKNOS
Ongoing | 2019-2021
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Belgium
Project details