Practice Abstract - Research and innovation

MAMY Roleplaying Game (Tool)

The PREMIERE project has developed an (online) role-playing game that makes the Multi-Actor Approach (MAA) easier to understand and apply in practice. Too often, farmers and practitioners find that research projects do not fully reflect their needs, while coordinators struggle to balance different expectations. This game tackles that challenge by letting participants take on the role of another organisation (farmers play scientists, advisors play SMEs, researchers play producer groups, and so on). By stepping into someone else’s shoes, participants experience first-hand how priorities, interests and limits can clash or complement each other in a project. The result is more awareness, stronger negotiation skills, and practical insight into how to design better proposals. For farmers and end-users, the added value is clear: projects that have used this tool are more likely to build fairer partnerships, reduce misunderstandings, and deliver results that work on the ground. For coordinators, it saves time and avoids costly conflicts during the project. The game is easy to organise online, low-cost, and ideal for training events or consortium kick-offs. By practicing collaboration in this way, consortia can move faster from discussion to action, ensuring innovation reaches the field more effectively.

Source Project
Preparing multi-actor projects in a co-creative way
Ongoing | 2023-2027
Main funding source
Horizon Europe (EU Research and Innovation Programme)
Geographical location
Germany, Estonia, France, Ireland, Italy, Latvia, Netherlands, Romania, Spain, Poland, Slovenia, EU member states
Project details