The main goal of the project is to establish a short supply chain Zdravo Križevci in order to connect local producers and processors of agricultural and food products with local customers, and contribute to better informing the population about the benefits of food procurement from local producers and processors. The project is a continuation of the Zdravo Križevci initiative launched last year by the City of Križevci during closed markets due to the COVID-19 pandemic, to enable family farms to further sell their products, and citizens the opportunity to buy local and healthy products on the doorstep. The expected result of the project is that a short supply chain will enable the sale of local agri-food products to local customers without a lot of storage and transport, with a maximum of one intermediary. In this way, customers would always get a fresh product very quickly at a good price, and producers an additional sales channel. Establishing a short supply chain reduces the negative impact on the environment as it reduces the time of storage and transport of products. The project will provide a web store and a mobile application, through which customers will be able to order daily fresh groceries directly from the manufacturer who will manage stocks and prices on the application and in the web store. Groceries will be delivered daily to an equipped central warehouse from where they will be delivered by electric delivery vehicle directly to the doorstep of customers. The activities in the project include the marketing of the application itself, but especially the marketing and branding of producers and products of family farms involved in the project, which will contribute to their better promotion and visibility.