A success factor is to immediately start working with external communication and develop contacts with different media sources. Valuable information comes to the project from the intended market and relationships are created with significant stakeholders throughout the project period. This project has received good attention from dog enthusiasts but also farmers, somewhat less from the machinery trade who may feel worried about their machine sales. It takes a lot of time and resources to get a good relationship with the media, where the costs aren't either eligible for support. * Project partners are recommended to set aside their own funding alongside an EIP project, i.e. a completely independent budget and accounting. Certain costs must be kept outside the EIP project, e.g. ineligible costs for communication. Smaller costs will also be more expensive to administer under the EIP's terms than the cost itself. A "security budget" is needed to cope with possible rejections, deductions or sanctions in payment applications. The advantage that EIP's innovation support does not require any cofinancing (100% support) is that EIP's conditions do not affects the cofinancing that is needed after all. * Project management, finance and communication need to be anchored in the project partner's organizations, so that all have adopted and understood the conditions of the EIP financing, e.g. the current EU logo and what constitutes a valid proof of payment. Large organizations' communication tools, e.g. press rooms, press release services and websites need to be able to meet the requirements of EU-funded projects. Purchased press services have not been able to include the EU logo.