Good Practice - Project

Setting up a sewing business in Šilutė district

Niche clothing business launched by young female entrepreneur in rural Lithuania.
  • CAP Implementation
  • Programming period: 2014-2022
    Lithuania
    Programming period: 2014-2022
    Lithuania

    General information

    RDP Priority
    • P6. Social inclusion and local development
    RDP Focus Area
    • 6B: Local development
    RDP Measure
    • M19: LEADER/CLLD

    Summary

    Gabrielė Jauniūtė was a 19-year-old entrepreneur who identified a gap in the market for high-quality funeral clothes made from natural, organic fabric. After fully scoping the business opportunity, she decided to apply for EU support to establish a sewing studio and her own product line.

    Results

    The sewing studio became operational and started generating income in the summer of 2021. The beneficiary plans to expand the range of funeral clothes on offer by introducing a new line.

    The project helped to establish one full-time working position for the beneficiary.

    Gabrielė Jauniūtė
    Promoter

    Gabrielė Jauniūtė

    Funding

    Total budget - 56 667 (EUR)

    EAFRD - 33 711 (EUR)

    National/Regional - 5 959 (EUR)

    Private - 16 997 (EUR)

    Resources

    Documents

    English language

    Setting up a sewing business in Šilutė district

    (PDF – 1.61 MB)

    Context

    Gabrielė Jauniūtė was a 19-year-old entrepreneur when she decided to start her own sewing business. Her inspiration came when she was looking for high quality funeral clothes made of natural materials. Gabrielė quickly realised that almost all funeral clothes that were available on the market were produced outside of Lithuania and tended to be made of poor-quality synthetic materials. In addition to this, they all seemed to be made according to the same template, using the same palette of bright colours.

    People faced with loss did not have an opportunity to choose natural, organic, and modern burial clothes that corresponded to their values and tastes. Or indeed to the mood that they might wish to convey during their farewell. After evaluating her ability to design and sew clothes, the young entrepreneur decided to apply for CAP support to establish a sewing studio that would specialise in offering exceptionally high-quality funeral clothes.

    Objectives

    The aim of this project was to support a young entrepreneur in establishing her own business and providing herself with an income through the creation of high-quality niche products.

    Activities

    The project financing facilitated purchase of equipment (sewing machines, embroidery machines, overlocks, a cutting table, lamps, mannequins, an ironing system, furniture, etc.) and launch of a sewing studio.

    Main results

    The sewing studio has been operational and has been generating an income since the summer of 2021. The beneficiary plans to expand the range of hand-made funeral clothes, and to introduce a modern design line which will increase the capacity of her business.

    The project helped to establish one full-time working position for the beneficiary.

    A new niche product is now available and clients have the opportunity to choose natural, organic, modern burial clothes.

    Key lessons

    This project demonstrates that CAP funds can play a key role in supporting entrepreneurship in rural areas.

    Contact Information

    gjauniute@gmail.com