• Studying the pull and push factors related to urban-rural migration and multi-local living in relation to South Ostrobothnian municipalities and villages. This research was important to inform the creation of new tangible models that meet real needs. During the project, the Natural Resources Institute Finland (Luke) conducted five empirical surveys, focusing on place-of-residence choices, migration decisions, and willingness to migrate. The surveys were targeted at students, potential urban-rural migrants, and people who moved away from or to South Ostrobothnia.
• Establishing a network of relevant partners that would use the survey information in regional development.
• Collaborating with South Ostrobothnian municipalities, villages, and other partners, and creating tools / models to attract interest in rural areas and to facilitate the settling-in process of newcomers. These models were based on the project’s research and analysis of the concrete needs and wishes of potential migrants, part-time residents, and local municipalities and villages.
• Encouraging local people to observe existing local push and pull factors and to inspire them to further improve the vitality of their area. The village visits included a regional Leader representative, who provided information about village development and funding opportunities.
• Developing different approaches to facilitate urban-rural migration and enhance the attractiveness and vitality of rural areas:
  • The "Best about my village" (Parasta mun kylässä). The project further sought to encourage local residents to recognise and share the gems of their local environment with the use of the service design tool.
  • The "village patron" (Kyläkummimalli) model was designed to help new villagers and part-time residents integrate into their new environment and community, whereby close cooperation between a municipality and its villages and residents was facilitated.
  • The "municipality visits the village" model (Kunta tulee kylään) enabled an open dialogue between a municipality and its villages with visits from municipal officials and elected representatives. The visits also encouraged villagers to develop the attractiveness of their area, and the new development ideas were reviewed with the accompanying Leader experts regarding available funding sources.
• Promoting, communicating, and sharing information throughout its duration through many channels. This included social media (Facebook, Instagram, YouTube), online articles, print media, television and word-of-mouth communication during events. The communication activities promoted the project goals and raised awareness about the project, the South Ostrobothnia region, and the local municipalities and villages.

The project involved the Natural Resources Institute Finland (Luke), the five pilot municipalities and their villages, other South Ostrobothnian municipalities and villages, the four South Ostrobothnian Leader groups, the Finnish Village Movement Association (Suomen Kylät SYTY), the Kylille III and other national, regional and local projects related to multi-local living and rural development, and the residents of the project areas.

• The project promoted teleworking in the countryside. As a result, Ilmajoki established a new teleworking space, Soini began to reform its shoreland use planning, and discussions were launched regarding young graduates and relevant training opportunities in rural municipalities.
• The project engaged with 45 active partners, including several village societies in the region.
• The multi-channel communication reached more than 334 000 people.
• Seven workshops were held in the pilot municipalities, and 36 other events were organised. In total, 655 people participated. The project also participated in various other events organised by other actors, so as to increase its reach.
• Five empirical surveys were undertaken, focusing on factors related to place-of-residence choices and migration decisions and willingness.
• The project involved young people. According to the survey findings, young people wish to live in rural areas, and the project aimed to include their voices already at the planning stage.
• A video was created for the National Rural Parliament and young people's stories were published on the project website.
• The project enhanced municipalities’ positive ideas about villages and deepened cooperation among municipalities and villages.
• The project inspired local people to observe existing local push and pull factors and further improve the vitality of their region.
• The project promoted new partnerships: for example, a study trip encouraged two municipalities to work together on a new project.

• Ensure that broader themes such as rural living and migration are divided into smaller, tangible elements. This is particularly effective for workshops so that different aspects of the broad theme of rural vitality can be explored one at a time.
• The project was successful in involving a wide variety of stakeholders, which is an indication of the importance of its topic. Other municipalities eagerly applied the developed models, signaling the clear need for activities that promote positive ideas about rural living and working.
• Observe that active, multi-channel communication is important to ensure a good level of project visibility. It is recommended that similar projects should actively communicate their activities and achievements, so that they are also noticed and applied elsewhere.