Good Practice - Project
E-Bike Region Mürztal
E-bike charge stations generate new rural tourism potential in Austria.
General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6B: Local development
RDP Measure
- M19: LEADER/CLLD
Summary
The Mürz valley, in eastern Austria, is surrounded by mountains and has an extended network of mountain bike trails. It was clear that the area could become a prime destination for mountain bike and e-bike tourism. However, the necessary infrastructure for e-bikers was not at a level that would support this ambition.
The NGO Regional Development Association Mürzzuschlag, supported by the Local Action Group (LAG) Mariazellerland – Mürztal, installed a robust network of 25 e-bike charging stations providing complimentary power across the eight municipalities. Promotional activities organised within the project framework included organising a competition, publishing articles, and launching a website targeting e-biker tourists from Austria and Germany.
Results
- 25 e-bike charging stations were installed to provide power for e-bikes.
- A total of 22 mountain bike trails and three cycle paths can now be used by e-bikers. The total length of the cycling network is around 480 km.
- The new services have created an entire value chain geared towards e-bikers.
- The number of visiting e-bikers has increased despite the pandemic.
- The project can contribute to climate change mitigation as studies indicate that e-bikers drive 30% less by car.
Promoter
Regionaler Entwicklungsverband Mürzzuschlag
Funding
Total budget 242 927 (EUR)
EAFRD 116 605 (EUR)
National/Regional 29 151 (EUR)
Private 97 171 (EUR)
Keywords
Ressources
gp_at_e-bike_region_2022_q1_012_web.pdf
(PDF – 469.2 Ko)
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