• Establish a collaborative and transdisciplinary network that empowers actors from across the quintuple helix to co-create innovative solutions for soil literacy and connectivity.
• Implement a comprehensive Financial Support to Third Parties (FSTP) scheme, enabling 30 cross-border, place-based initiatives and 32 micro-grants, targeting communication campaigns, creative soil-related activities, and citizen engagement actions.
• Recognise and promote the role of cultural and creative industries (CCIs) and art-based approaches in mobilising citizens and embedding soil values in everyday life.
• Develop accessible and engaging edutainment tools and resources—such as soil tales, thematic policy collections, and train-the-trainer packages—supporting educators, policymakers, businesses, and citizens.
• Disseminate outcomes widely through targeted communication strategies and social media campaigns, connecting with wider initiatives and ensuring uptake of best practices.
• Support cross-fertilisation with other Soil Mission projects, aligning efforts with Mission Soil goals and contributing to a climate-neutral society that values and protects its soils.

By integrating science, art, and society, SOILTRIBES promotes an inclusive, emotionally resonant, and action-oriented approach to soil stewardship across Europe.

• 30 place-based soil initiatives led by artists, educators, community groups and SMEs;
• 32 micro-grants for CoP members to develop pilot actions, exchange knowledge, and scale successful ideas. These bottom-up initiatives activate behavioural change and test new ways of connecting people to soil through creative expression, participatory events, and local campaigns.

WP3 – Creating Edutainment Tools & Resources
SOILTRIBES translates complex soil knowledge into engaging and accessible formats. It develops a range of educational and storytelling resources, including:

• An artistic soil tale co-created with artists and soil scientists;
• A train-the-trainer package and crash course on soil communication for educators and professionals;
• Thematic policy collections connecting soil to key societal topics like food, climate, and health;
• Manuals for running soilathons, soilblitz, and citizen assemblies. These tools help diverse audiences to learn about, connect with, and act for soils in their daily lives.

WP4 – Pollinating Widely
This WP drives large-scale citizen outreach through over 200 events such as science festivals, artistic performances, exhibitions, hands-on workshops, and school activities. It also supports soil-focused networking events and “acceleration” moments to promote entrepreneurial solutions. The goal is to mobilise and inspire communities of all ages and backgrounds, making soil a visible and valued part of European culture.

WP5 – Dissemination & Exploitation
To ensure visibility and long-term uptake, the project implements a robust communication strategy. Activities include:

• A dynamic project website and active social media presence;
• Podcasts, comics, and media campaigns tailored to different audiences;
• Policy briefs and practice abstracts to inform and influence stakeholders;
• A sustainability and exploitation plan to ensure that results continue to be used and amplified beyond the project’s lifetime.

WP6 – Project Coordination and Management
Led by INOVA+, this WP ensures sound management, timely delivery, risk mitigation, and compliance with Horizon Europe rules. It also facilitates internal communication among partners and the European Commission.

WP7 – Ethics Requirements
This WP guarantees full adherence to ethical standards, especially in terms of data collection, inclusion, and engagement with vulnerable groups.

Together, these activities create a dynamic and inclusive environment for knowledge exchange, experimentation, and cultural transformation. By making soil visible, relatable, and meaningful, SOILTRIBES empowers communities to become active stewards of soil health, contributing directly to the objectives of the EU Soil Mission and the European Green Deal​.