Good Practice - Project

Promoting the ‘Rural Quality’ trademark in Hungary

Expanding the Rural Quality brand in Hungary  
  • CAP Implementation
  • - Programming period: 2014-2022 Hungary
    - Programming period: 2014-2022 Hungary

    General information

    RDP Priority
    • P6. Social inclusion and local development
    RDP Focus Area
    • 6B: Local development
    RDP Measure
    • M19: LEADER/CLLD

    Summary

    This LEADER project used knowledge sharing and promotional actions to increase understanding about the potential of the Rural Quality brand among LAGs in Hungary.

     

    Results

    Five knowledge transfer meetings were organised between the original three LAGs.

    Five LAGs that were not previously using the brand attended two national events.

    Three LAGs attended two mentoring events on how to introduce the brand.

    Some 4 500 followers joined a dedicated Facebook account for the project and 18 months of communications activities were funded publishing several posts per week. 

    The project employed one coordinator.

     

    Promoter

    Alpokalja – Fertő Táj LAG

    Funding

    Total budget 60 000 (EUR)
    EAFRD 40 800 (EUR)
    National/Regional 10 200 (EUR)
    Private 9 000 (EUR)

    Ressources

    English language

    gp_hu_rural_quality_brand_2022_q1_020_web.pdf

    (PDF – 304.28 Ko)