Summary

Mădălina and Adrian Cocan, had accumulated ten years of marketing experience in advertising agencies and corporations. So for them it was a natural next step to set up a milk processing plant, situated next to Mădălina's parents dairy farm, and to create a new brand of dairy products. 

Investment support from the Romanian Rural Development Programme (RDP) enabled them to build a milk processing plant that uses milk from the family farm, along with other locally produced milk, to create a range of high-quality dairy products. The development of the ‘Lăptăria cu caimac’ brand was key to enabling their products to become available on the shelves of most Romanian hypermarkets and eventually, abroad.

 

Results

The project generated added value and enabled the family farm to diversify its products and respond better to consumers’ needs. 

The new local brand allowed customers to become more familiar with the farm’s products.

Five new full-time jobs were created.

Obtaining IFS 6.1 certification in April 2021, which is necessary for exporting food products, is perhaps the most important result as it opened up new opportunities for selling the farm’s products in the European markets.