Practice Abstract - Research and innovation

Why and how a Thematic Network should use Twitter

Communication and dissemination activities are a mandatory part of European Commission funded projects and are specifically relevant for Thematic Networks for disseminating ready-for-practice knowledge.

The specific challenge is to reach the TN targeted audience. Today’s audience is shifting towards online sources of information and interactive channels such as social networks.

Twitter is most used by Thematic Networks to share best practices and outputs. The Twitter platform enables a constant supply of useful information, including news, events, and research outputs.

It is important to understand how Twitter works and how to maximize its impact. Below is a guide to help you get started:

• Create your professional profile with a short bio/CV.

• Follow relevant people and organizations from your sector - no specific permission is required and once followed; you can see the tweets of the person/organization followed. Nobody will receive a notification if you decide to unfollow.

• Share your favorite tweets and react with likes and comments

• When tweeting, do not forget to mention people/organization with @ and to use # for keywords/specific term and related topics - these two symbols will be helpful to increase your visibility and enable future online engagement.

• Your tweet can only contain 280 characters - hashtags can be used to reduce sentences while highlighting the major topic/issue.

Twitter is a reactive social network, but the information is lost in few hours/days. It requires regular engagement and updating.

Many projects have a Twitter account and use it to share their news. You can address your tweet to a specific audience according to the content, the keywords, and mentions.

Source Project
EURAKNOS
Ongoing | 2019-2021
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Belgium
Project details

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