Practice Abstract - Research and innovation

Using the right channels & tools for the right target audience

• The identification of the audience may not be restricted to the type of actors, but also their common practices, age, and preference in terms of the channel.

• There is a need for decision making support tools on how to select a blend of multiple channels and a portfolio of tools/materials that will lead to high impact communication to the specific audiences.

• The access to ready to use technical and practical material for end-users on the project websites must be improved. The constitution of easy to identify and to access repositories of end-user material must be a priority for future TNs and all EU Research and Innovation projects.

• C&D activities should be organized in a complementary way to efficiently reach both objectives.

• The Farm Demo projects stated the recommendation below that must be followed for more efficient dissemination to practitioners: “On-farm demonstration – in the case it brings benefits (which are understood as such) to end-users/farmers - should be an essential part of the dissemination activities of EIP AGRI projects, TNs, OGs and other European project programs such as Horizon Europe and Interreg, in particular when aiming at innovation”. (EU SCAR AKIS (2019), Preparing for Future AKIS in Europe. Brussels, EC).

Source Project
EURAKNOS
Ongoing | 2019-2021
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Belgium
Project details

Project Keywords