Good practices in science communication
See the tile in English.
PoshBee’s long-term objective is to support healthy bee populations & sustainable beekeeping, in which successful cooperation between diverse stakeholder groups is crucial. Here, effective science communication plays a huge role, bridging the gap between the groups’ areas of expertise. To achieve that in PoshBee, we often receive feedback from our stakeholder groups, ensuring bi-directional communication, for example via surveys or dedicated sessions. Based on stakeholder feedback, we created a list of good practices to help practitioners in their cooperation with different stakeholders with potentially diverging expertise.
● Plain language: avoid jargon - use figures of speech instead. Illustrative figures like metaphors or examples provide a human dimension to the otherwise abstract information. They help the audience understand the new concept by connecting it to a concept already familiar to them. Additionally, visual communication like graphics accompanying the text makes information easier to retain and increases its accessibility as it can reach people of all literacy levels.
● Tailoring: take into account who your audience is. To develop messages which capture people’s interest, it is essential to first identify & understand their values and needs. You can then use this understanding to determine the content they receive, how it is framed, who presents it & where. In this way, you make sure your message is indeed relevant.
● Positive arguments: emphasise solutions and benefits, not problems & losses. Make sure to acknowledge uncertainty and scepticism, but also demonstrate established knowledge. This ensures you address the barriers stakeholders face while providing them with solutions, which make change seem easy.
See summary in English.
PoshBee: Pan-european assessment, monitoring, and mitigation Of Stressors on the Health of BEEs
Ongoing | 2018-2023
- Main funding source
- Horizon 2020 (EU Research and Innovation Programme)
- Geographical location
- United Kingdom