General information
RDP Priority
- P6. Social inclusion and local development
RDP Focus Area
- 6B: Local development
Summary
Rural entrepreneurs are confronted with increasing competition from internet sales. People and especially younger generations in rural areas tend to shop online more and more. Due to these factors rural entrepreneurs and local shops that do not sell online are losing customers.
EAFRD support helped to develop an online search engine that combined local news and information about local businesses. The platform was connected with a local newspaper and the local edition of national newspapers. This online platform organised award campaigns for the best local entrepreneurs on the internet. The project also supported the Hageland Online Academy which provides training to local shops, stores, business owners, etc. on how to use the internet for commercial purposes (social media, webshops, internet marketing, content marketing, etc.).
Results
The project helped reinforce the branding of the region Hageland.
During the project period 12 new local webshops were launched.
More than 1 500 visitors are recorded every month.
![gp_hageland.png](/sites/default/files/styles/card_mobile_400/public/2023-06/gp_hageland.png.webp?itok=lAc_NkFa)
Promoter
LAG Hageland +
Funding
Total budget 100 000 (EUR);
EAFRD 20 000 (EUR);
National/Regional 40 000 (EUR);
Private 40 000 (EUR).
Ressources
gp_be_hageland_online_web.pdf
(PDF – 457.3 Ko)
Ludo Devos