Practice Abstract - Research and innovation

Fielding Cottage

Fielding Cottage (Sam Steggles) is a goats cheese producer started by two young (when in their 20s) brothers who started with a few goats. It is now focused on buying goats milk from other farmers and adding value. Has been very successful at marketing into many local and national retail outlets and also now have a self service on farm retail unit – the ‘Goat Shed’ which also stocks a range of produce from other local food producers. Also produce skin care products with goats milk and sells leg of goat, burgers and diced goat meat. Also offers a "sponsor a goat" option to reconnect consumers.

The goats cheese and skin care ranges are novel products that also have economic benefits for primary producers. The meat sales are a novel way of utilising a by-product of the core business (Billy goat meat).

Fielding Cottage have been very successful in adding value by processing a primary product, but their real success lies in their abilty to market their product range by reconnecting with consumers and promoting the health benefits and distinctive quality and / taste.

Source Project
SKIN - Short supply chains Knowledge & Innovation Network
Ongoing | 2016-2019
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Italy
Project details

Project Keywords