“Povesti de Arges” [Stories from Arges] – an online platform for the promotion and integration of the local mixidness (Network: Romania | IEA-AR and GAL-TP)
“Povesti de Arges” [Stories from Arges] – an online platform for the promotion and integration of the local mixidness (Network: Romania | IEA-AR and GAL-TP)
Establishing the online platform: "Povești de Argeș" as support for encouraging partnerships and cooperation between local producers and regaining mutual trust between producers and consumers.
The platform was designed in such a way as to present, in a unitary and easy-to-follow format, the products and services offered by local operators, which would facilitate the identification of cooperation opportunities between producers as well as the unique access of consumers to the range of products and services that can be found on the territory of the Tinutul Posadelor LAG.
The process of developing the content of the platform required direct involvement of the agents of the local economy who, together with the experts of the project team, penciled the content of the platform that tells the story of local products and services. The systemic and unitary approach to the content creation process allowed the recognition and assumption of the set of common values that define the territory of the platform: respect for local traditions; quality; mutual support.
Practical recommendations to develop a platform to promote local products and services:
- Working directly with local producers to learn the story of their business
- Technical support for building the platform's digital infrastructure
- Support from a communication expert to create attractive local product stories.
The main benefits of the platform:
- Facilitating access to the full range of products and services offered by the local economy
- Creating a favorable environment for cooperation and exchange between local producers
- Assuming the set of common values that defining the platform' membership
- Encouraging consumption from local sources.
Establishing the online platform: "Povești de Argeș" as support for encouraging partnerships and cooperation between local producers and regaining mutual trust between producers and consumers.
The platform was designed in such a way as to present, in a unitary and easy-to-follow format, the products and services offered by local operators, which would facilitate the identification of cooperation opportunities between producers as well as the unique access of consumers to the range of products and services that can be found on the territory of the Tinutul Posadelor LAG.
The process of developing the content of the platform required direct involvement of the agents of the local economy who, together with the experts of the project team, penciled the content of the platform that tells the story of local products and services. The systemic and unitary approach to the content creation process allowed the recognition and assumption of the set of common values that define the territory of the platform: respect for local traditions; quality; mutual support.
Practical recommendations to develop a platform to promote local products and services:
- Working directly with local producers to learn the story of their business
- Technical support for building the platform's digital infrastructure
- Support from a communication expert to create attractive local product stories.
The main benefits of the platform:
- Facilitating access to the full range of products and services offered by the local economy
- Creating a favorable environment for cooperation and exchange between local producers
- Assuming the set of common values that defining the platform' membership
- Encouraging consumption from local sources.
MIXED - Multi-actor and transdisciplinary development of efficient and resilient MIXED farming and agroforestry systems
Ongoing | 2020-2025
- Main funding source
- Horizon 2020 (EU Research and Innovation Programme)
- Geographical location
- Denmark
Project Keywords
- Aquaculture
- Arable crops
- Organic farming
- Agro-ecology
- Crop rotation/crop diversification/dual-purpose or mixed cropping
- Biodiversity and nature
- Climate change (incl. GHG reduction, adaptation and mitigation, and other air related issues)
- Competitiveness/new business models
- Farm diversification
- Forestry
- Landscape/land management
- Soil