The Market Day
El Día de Mercado
The Market Day is an initiative of the Department of Environment, Local Administration and Spatial Planning of the Community of Madrid through the Agricultural Chamber of the Community of Madrid, which takes place every first Saturday of the month under the motto "MADRID CULTIVA Y PRODUCE ", creating a meeting point that allows the visitor personal contact with farmers, livestock and companies in the agri-food sector of the Community of Madrid, as well as direct access to their products.
On the web the producers who are scheduled to attend on that date or those who have already participated in specific dates are grouped by sectors .
Every day that the market is realized is dedicated to a product and free tastings are made.
This initiative has been taking place since 2011 and both the number of producers and consumers is increasing everytime. Since the market is placed in Madrid, a big city far from the reality of the field, this event has allowed to bring closer the urban consumers to the producers.
This initiative created by Community of Madrid Regional Government could be used as reference to other Regional Departments to promote the local products of other Spanish regions.
El Día de Mercado es una iniciativa del Departamento de Medio Ambiente, Administración Local y Ordenación del Territorio de la Comunidad de Madrid a través de la Cámara Agrícola de la Comunidad de Madrid, que tiene lugar cada primer sábado del mes bajo el lema "MADRID CULTIVA Y PRODUCE" , creando un punto de encuentro que permite al visitante contacto personal con agricultores, ganaderos y empresas del sector agroalimentario de la Comunidad de Madrid, así como acceso directo a sus productos.
En la web se agrupan por sectores los productores que asisten a esa fecha o los que ya han participado en fechas concretas.
Cada día que se realiza el mercado se dedica a un producto y se realizan degustaciones gratuitas.
Esta iniciativa se viene llevando a cabo desde 2011 y tanto el número de productores como de consumidores está aumentando cada vez. Dado que el mercado está situado en Madrid, una gran ciudad lejos de la realidad del campo, este evento ha permitido acercar los productores a los consumidores urbanos.
Esta iniciativa creada por el Gobierno Regional de la Comunidad de Madrid podría servir de referencia a otros gobiernos regionales al objeto de promover los productos locales de otras regiones españolas.
SKIN - Short supply chains Knowledge & Innovation Network
Ongoing | 2016-2019
- Main funding source
- Horizon 2020 (EU Research and Innovation Programme)
- Geographical location
- Italy
Project Keywords
- Aquaculture
- Arable crops
- Organic farming
- Agro-ecology
- Crop rotation/crop diversification/dual-purpose or mixed cropping
- Competitiveness/new business models
- Farm diversification
- Food security, safety, quality, processing and nutrition
- Supply chain, marketing and consumption
- AKIS, incl. advice, training, on-farm demo, interactive innovation projects