Practice Abstract - Research and innovation

Kilkenny Rosé Veal

Kilkenny Rosé Veal is a primary producer of veal based in the South East of Ireland. It is the first producer of veal in Ireland and begun operating as a veal producer in 2014. The calves reared on the farm are all sourced directly from dairy farmers across the South East of Ireland. They are are fed a fibre-rich diet of hay, cereals, milk and spring water for 38 weeks. Animal welfare is of upmost importance and the farm has been awarded the Good Calf Commendation from Compassion in World Farming. The animals live in spacious housing with natural light and thick straw bedding. The welfare-friendly conditions our animals are housed in, produce the light pink colours and characteristic taste of Kilkenny Rosé Veal. Stockists of Kilkenny Rosé Veal include artisan butchers, resturants, and wholesalers. The farm also is considerate of the environment as it grows miscanthus for bedding as well as to sell to the local power station and for heating the family household.

A novel product that has benefits for primary producers because a central aspect of the marketing of the product is connections with local primary producers.

The product that has benefits for primary producers because a central aspect of the success of the company was its ability to seek out a neiche market within the Irish agri-food sector.

Source Project
SKIN - Short supply chains Knowledge & Innovation Network
Ongoing | 2016-2019
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Italy
Project details

Project Keywords