Practice Abstract - Research and innovation

Karl Strehlow - Wagyu Beef

Karl Strehlow is manager of Sleedagh Farm in county Wexford. Recently the farm has won a partnership with Irish supermarket SuperValu to bring premium Irish Wagyu beef to customers. The project has taken careful planning over two years and which marks the latest milestone in the farmers 10 year relationship with the supermarket.

There are benefits for primary producers as the farm provides insight as how producers can maintain large supply lines to large supermarkets.

Adding value to existing traditional products (in this case beef).

Source Project
SKIN - Short supply chains Knowledge & Innovation Network
Ongoing | 2016-2019
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Italy
Project details

Project Keywords