Practice Abstract - Research and innovation

James Whelan Butchers

James Whelan Butchers are dedicated to delivering the highest-quality, naturally reared products directly from their Clonmel shop to concumers door. To meet this goal, they work with traditional artisan craftspeople and farmers to source the finest quality products available.Dripping, as the name suggests, is the fat that drips from meat as it cooks. Recently James Whelan Butchers were were getting more requests for dripping. While they wanted to use dripping, there is a case that a time poor society can’t make it themselves. This lead to the creating of beef drippigs to purchace. Whelan’s winning product, beef dripping made in Clonmel from suet from his grass-fed Irish Angus and Hereford beef, rose to the top from 10,000 entries in at the 2015 annual Guild of Fine Food awards. The Beef Dripping is nutrient rich, high in omega-3 acids, clean, pure and carries flavour, whether for frying a steak, roasting potatoes or spread onto good bread.

A novel product that has benefits for primary producers because a central aspect of the marketing of the product is connections with local primary producers.

The product that has benefits for primary producers because a central aspect of the success of the company was its ability to seek out a neiche market within the Irish agri-food sector.

Source Project
SKIN - Short supply chains Knowledge & Innovation Network
Ongoing | 2016-2019
Main funding source
Horizon 2020 (EU Research and Innovation Programme)
Geographical location
Italy
Project details

Project Keywords