A B2B digital marketplace where fair food trade is made easy, fast and transparent
Objective
Farmers often struggle to reach buyers, limiting sales and reducing prices, while food processors face difficulties sourcing directly from farmers due to excessive intermediaries. This fragmented system leads to supply shortages, higher costs, and poor traceability. The challenge is to create a more efficient, transparent, and profitable supply chain for both farmers and the agro-industry.
Innovative Solution
Agri Marketplace is a B2B digital platform that streamlines the trading of food crops. It replaces traditional, time-consuming steps—finding buyers, negotiating contracts, sending samples, managing logistics, and ensuring payment—with a digital, automated system. The platform enables farmers and buyers to connect directly, negotiate prices, and finalize deals securely. It also offers strategic sourcing, logistics support, quality verification, and secure payments, making transactions faster and more reliable.
Key Benefits
- Global market access: Farmers can reach buyers worldwide, increasing sales and securing better prices.
- Transparency & security: Digital contracts, verified users, and secure payments reduce risks.
- Simplified trading: A user-friendly interface ensures easy deal creation and contract management.
- Efficient logistics & quality control: Integrated services improve product handling and compliance.
- Cost & time savings: Reducing intermediaries leads to better profit margins and faster transactions.
Practical Recommendations
- Explore platform features: Use digital negotiation, contract signing, and sample management for seamless transactions.
- Engage only with verified users: Reduce risks by trading with trusted buyers and sellers.
- Stay updated: Regularly check new features to maximize opportunities and efficiency.
Agri Marketplace empowers farmers with a smarter, more transparent, and profitable way to trade, ensuring a stronger, more resilient supply chain.
Additional information
Authors:
Filipe Núncio, Tiago Pessoa
Transparency solutions for transforming the food system
Ongoing | 2022-2026
- Main funding source
- Horizon Europe (EU Research and Innovation Programme)
- Geographical location
- Belgium, Netherlands, Italy, Germany, Greece, Portugal, Spain, France, Finland, Poland, United Kingdom, Norway, Switzerland, Serbia