Activities

In the first phase, we conduct research on knowledge exchange and information-sharing methods. We begin with a brief kickoff conference. We assess the availability of digital channels, platforms, and networks, as well as their presence within the target population. In the second phase, we publicly engage advisors and, with their expertise over 24 months, we create educational media materials on current topics related to knowledge transfer in agriculture. We produce a variety of media products, distribute them to the agricultural public in various current formats, and measure their impact. During this phase, we also use similar tools and channels to enable farmers to share their own knowledge. We collect and later analyze data on reach, number, and tone of reactions.

In the final phase, we establish two-way connections between online advisors and producers. Advisors respond to user questions. We focus on a model of delivering advisory services through the IT platform AK, which will be upgraded for this purpose. Available metrics will be used to rank advisors based on the quality of support provided, creating the foundation for potentially rewarding better performance. In the third phase, we analyze the results, publish a handbook on online knowledge transfer in agriculture, and prepare presentation materials to share conclusions with advisors. A scientific paper will be published, and a final conference will be held, with materials shared with the media.